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AB 1609California · House · 2025

Customer service chatbots.

Big companies must tell users their customer‑service chatbots are AI and provide quick human help.

Sent to ExecutiveArtificial IntelligencePrivacy & Technology

Sponsor

Rick Zbur (D)

Introduced

Jan 20, 2026

Cosponsors

1

Latest action · Sep 14, 2026

Enrolled and presented to the Governor at 1:30 p.m.

Where it stands

Introduced
In Committee
Reported by Committee
Floor Vote Scheduled
Passed One Chamber
Passed Both Chambers
Sent to Executive
Signed into Law

Floor vote · Aug 31, 2026

58 yea – 18 nay

Senate amendments concurred in. To Engrossing and Enrolling. (Ayes 58. Noes 18.).

AI Summary

The bill adds new rules for large private businesses that use AI chatbots for customer service in California. It bans them from pretending the bot is a person, forces a clear disclosure when a user might be misled, and requires prompt access to a human representative. Violations can be enforced by the Attorney General with penalties up to $10,000.

Official description

Enrolled and presented to the Governor at 1:30 p.m.

AI Prediction

Passed One Chamber55% likely

The bill has already cleared the Senate with Democratic support and faces an Assembly dominated by Democrats, and its low‑profile tech topic faces little visible opposition.

Hearings

  • Aug 13, 2026Completed

    Appropriations Committee Hearing

    Senate · Appropriations

  • Aug 3, 2026Completed

    Appropriations Committee Hearing

    Senate · Appropriations

  • Jun 30, 2026Completed

    Judiciary Committee Hearing

    Senate · Judiciary

  • Jun 22, 2026Completed

    Privacy, Digital Technologies, and Consumer Protection Committee Hearing

    Senate · Privacy, Digital Technologies, and Consumer Protection

  • May 14, 2026Completed

    Appropriations Committee Hearing

    House · Appropriations

Recent activity

  1. Sep 14, 2026

    Enrolled and presented to the Governor at 1:30 p.m.

  2. Sep 1, 2026

    Senate amendments concurred in. To Engrossing and Enrolling.

  3. Sep 1, 2026

    In Assembly. Concurrence in Senate amendments pending.

  4. Aug 28, 2026

    Read second time. Ordered to third reading.

  5. Aug 27, 2026

    Read third time and amended. Ordered to second reading.

  6. Aug 20, 2026

    Read second time. Ordered to third reading.

  7. Aug 16, 2026

    Read second time and amended. Ordered returned to second reading.

  8. Aug 8, 2026

    In committee: Referred to APPR. suspense file.

Cosponsors

1 total
Zbur

Bill versions

  • Amended

    Apr 14, 2026

  • Amended

    Mar 19, 2026

  • Introduced

    Jan 20, 2026

Subjects

Customerservicechatbots
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