Digital replicas.

Summary

SB 1111 updates civil and criminal statutes so that a person's name, voice, signature, photograph, likeness—or a digital replica of either—cannot be used without consent. It removes a legal presumption that an employee’s image in an ad is incidental, and it treats AI‑generated replicas as false impersonation for criminal charges. The changes affect advertisers, contractors, media outlets and anyone creating or using realistic digital representations of individuals.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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