Docket Room
AB 1186·WI·house

Relating to: prohibiting retail dynamic price gouging of consumer goods and providing a penalty.

In CommitteeFiled Mar 19, 2026
Sponsor: McGuire
Latest Action

Failed to pass pursuant to Senate Joint Resolution 1

Mar 19, 2026

Summary

The bill bans any retailer from offering a price that is created by a computer system using personal consumer data. It applies to all sellers of packaged goods sold for personal or household use, and gives the state authority to issue warnings, seek up to $10,000 in civil forfeiture, or obtain injunctions against violators.

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