Consumer Pricing Data Amendments

Summary

The bill adds Chapter 82, the Consumer Pricing Act, to Utah law and gives the Division of Consumer Protection authority to enforce it. It prohibits suppliers from raising the price of a good or service based on a consumer’s personal or biometric data, except in narrowly defined situations, and requires businesses that use automated pricing systems to retain certain information for at least one year. The goal is to protect shoppers from data‑driven price discrimination.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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