Prohibits data brokers from selling the personal information of current and former military service members

Summary

The bill adds a new section to New York’s General Business Law that makes it illegal for data brokers to sell or market lists containing personal information about active‑duty or veteran service members, or their families, unless they have clear consent. It applies to any company that does business in the state or targets New York residents, with several exemptions for government agencies, certain financial and health‑law‑covered data, and nonprofit law‑enforcement activities. The goal is to protect service members’ privacy and reduce the risk of targeted exploitation.

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