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S 4300·NJ·senate

Requires advertising for NJ wine growing regions on tourist directional signs.

In CommitteeFiled May 18, 2026
Sponsor: Jim Beach (D)
Latest Action

Referred to Senate Budget and Appropriations Committee

Jun 11, 2026

Summary

The bill directs the Division of Travel and Tourism, in coordination with the Transportation and Agriculture departments, to add signage that promotes the state’s four official wine‑growing AVAs on roadside directional signs. Wineries and viticulture attractions can apply to be included and must pay reasonable fees for the creation, installation and upkeep of the signs. The measure aims to increase tourism to New Jersey’s wine regions.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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