Requires person or entity to notify certain consumers when communicating with generative artificial intelligence to engage in trade or commerce.
Reported out of committee Referred to ACO
Summary
The bill forces any person or entity that uses generative artificial intelligence to communicate with a consumer for trade or commerce to give a clear, conspicuous notice—verbally or in writing—at the start of the interaction that it is AI. Failing to do so would be an unlawful practice under New Jersey’s consumer fraud act, subject to fines and possible court orders. The rule aims to stop consumers from being misled into thinking they are speaking with a human.
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