Establishes the Missouri Consent and Likeness Protection Act, which provides requirements for contracts for the use of an individual's identifiable attributes

Summary

The bill makes any take‑it‑or‑leave‑it contract, waiver or condition of entry that limits a person’s ability to sue for unauthorized use of their identity null and void. It requires explicit, written consent for commercial use of a person’s name, photo, voice or other identifying traits, and sets civil damages and penalties for violations. The measure applies to all businesses operating in Missouri and individuals present in the state.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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