Referred: Emerging Issues(H)
Summary
The bill defines biometric identifiers (like fingerprints or facial scans) and says private businesses may not collect or sell them for marketing unless the individual consents. It also forces companies to destroy the data within a year of the last interaction or when the original purpose is met, but it provides no private right of action for violations. The measure applies to commercial entities, not government agencies, and includes several exemptions.
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