Cause of action established for misappropriation of an individual's name, likeness, or voice.
Introduction and first reading, referred to Judiciary Finance and Civil Law
Summary
The bill gives individuals an exclusive property right over their name, likeness, and voice, allowing them or their heirs to bring a civil action if those attributes are used commercially without written permission. It sets a ten‑year claim period after death, with possible extensions, and provides for monetary damages, treble damages for willful misuse, and injunctive relief. Certain First Amendment uses—such as news reporting, commentary, satire, or fleeting appearances—are exempt.
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