Trade: consumer goods and services; use of certain algorithms and protected class data to set prices; prohibit. Amends sec. 3 of 1976 PA 331 (MCL 445.903) & adds sec. 3j.

Summary

The legislation amends Section 3 of the Michigan Consumer Protection Act, which enumerates prohibited unfair or deceptive trade practices, and creates a new Section 3j. It is aimed at businesses that sell goods or services to Michigan consumers, strengthening the state’s consumer‑protection framework. The measure is currently referred to the Senate Committee on Economic and Community Development.

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