An Act concerning a right of publicity

Summary

The bill establishes a property right in an individual’s “persona” – name, voice, likeness, etc. – that can be sold, licensed or bequeathed and survives the person’s death. It bars anyone from using that persona for commercial or fundraising purposes, or for deceptive digital alterations, without written consent, and provides civil remedies and damages. The measure also lists news, public affairs, fine art and other expressive uses as exemptions.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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