ALGORITHMIC PRICING DISCLOSURE

Summary

The bill forces any business that sells goods or services online to Illinois consumers to give a clear notice if a price is set by an algorithm using the shopper’s personal data. Shoppers can choose to receive a non‑personalized baseline price, and the law bans the use of certain sensitive data for pricing. It aims to make online pricing more transparent and fair.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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