ALGORITHMIC PRICING DISCLOSURE

Summary

The bill mandates that any company that sets prices with a personalized algorithm and advertises those prices must include a clear notice stating the price was set by an algorithm using the shopper’s personal data. It applies to most goods and services, with exceptions for insurance, certain financial institutions, and subscription‑based pricing that is lower than the contract price. Violations are treated as consumer fraud, giving the Attorney General enforcement authority.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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