ALGORITHMIC PRICING DISCLOSURE

Summary

The bill mandates that any entity that sets a price with an algorithm that uses a consumer’s personal data must include a clear, conspicuous notice stating the price was algorithmically determined. It applies to most goods and services, with exemptions for insurance, certain financial institutions, and subscription‑based pricing. Violations are treated as unlawful practices under the state consumer fraud law, giving the Attorney General enforcement authority.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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