Docket Room
SF 2278·IA·senate

A bill for an act prohibiting personalized algorithmic pricing and surveillance pricing at certain food retail establishments, and providing civil penalties.

In CommitteeFiled Feb 11, 2026
Sponsor: WAHLS
Latest Action

Subcommittee: Driscoll, Bisignano, and Zumbach.

Feb 12, 2026

Summary

The bill bans large food stores from using algorithms that set prices based on individual consumer data or real‑time surveillance. It requires non‑digital price displays, a clear disclosure when any personalized pricing is used, and forbids using minors' data or protected‑class information to set prices. Violations can be sued by the attorney general and may result in injunctions and civil penalties.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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