URGING THE HAWAII TOURISM AUTHORITY TO ADD A STIPULATION TO ITS SIGNATURE EVENT PROGRAM TO REQUIRE THIRTY PERCENT OF FUNDS AWARDED THROUGH THE PROGRAM TO BE USED TO MARKET EVENTS TO OUT-OF-STATE MARKETS.
Reported from TOU (Stand. Com. Rep. No. 1731-26), recommending referral to FIN.
Summary
The House resolution asks the Hawaii Tourism Authority to add a requirement that at least thirty percent of the money awarded through its Signature Event Program be used to market those events to audiences outside the state. It would affect the Authority and the events it funds, with the goal of attracting more out‑of‑state visitors. The measure has been reported out of the Tourism Committee and referred to the Finance Committee for further action.
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