Pricing Based on Collection of Consumer Information

Summary

The bill creates the Florida Consumer Privacy Act, which makes it illegal for sellers to set prices for a consumer using personal information collected about them. It forces advertisers and sellers to give a clear, conspicuous notice when any price is based on such data, and it voids any consumer waiver of these rights. The measure aims to stop “surveillance pricing” while allowing legitimate discounts based on objective costs or publicly disclosed eligibility criteria.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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