Pricing Based on Collection of Consumer Information

Summary

The bill creates a new Florida Consumer Privacy Act that makes "surveillance pricing"—charging a consumer a higher price based on personal information—illegal. It requires any advertisement that could involve such pricing to include a clear disclosure, and it forbids requiring consumers to waive their rights. The measure targets companies that gather data on shoppers to set individualized prices.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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