Docket Room.
SB 1171·WI·senate

Relating to: prohibiting retail dynamic price gouging of consumer goods and providing a penalty.

FailedFiled Mar 19, 2026
Sponsor: Roys
Latest Action

Senator Keyeski added as a coauthor

Jun 1, 2026

Summary

The bill creates a new law that stops retail sellers from setting prices for consumer goods based on individualized data processed by computational systems, including artificial intelligence. It applies to any retailer selling packaged goods for personal, family, or household use, and violators can receive a warning, a civil forfeiture of up to $10,000, or an injunction. The law becomes effective the first day of the fourth month after it is published.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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