Docket Room
SB 1171·WI·senate

Relating to: prohibiting retail dynamic price gouging of consumer goods and providing a penalty.

In CommitteeFiled Mar 19, 2026
Sponsor: Roys
Latest Action

Senator Keyeski added as a coauthor

Mar 19, 2026

Summary

The bill creates a new law that stops retail sellers from setting prices for consumer goods based on individualized data processed by computational systems, including artificial intelligence. It applies to any retailer selling packaged goods for personal, family, or household use, and violators can receive a warning, a civil forfeiture of up to $10,000, or an injunction. The law becomes effective the first day of the fourth month after it is published.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

Share

Track this bill

Get real-time alerts when SB 1171 changes status, plus AI-powered summaries and stage predictions.

Sign up free
Docket Room · Nonpartisan legislative tracking
Docket Room IntelligencePro

Ask about your legislation

I can analyze your tracked bills, upcoming hearings, and recent changes.

AI-generated · Nonpartisan · Not legal advice