Docket Room.
SB 1140·WI·senate

Relating to: algorithmic pricing of essential consumer goods, granting rule-making authority, and providing a penalty.

FailedFiled Mar 19, 2026
Sponsor: Smith
Latest Action

Senator Keyeski added as a coauthor

Mar 30, 2026

Summary

The bill adds a new law that stops grocery retailers from setting prices for essential items—like food and personal care products—using algorithms that rely on personal data unless they clearly disclose this to shoppers. It also bans price changes based on protected characteristics and the purchase of consumer data for pricing, with fines and a private right to sue for violations.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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