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AB 1190·WI·house

Relating to: algorithmic pricing of essential consumer goods, granting rule-making authority, and providing a penalty.

FailedFiled Mar 19, 2026
Sponsor: Palmeri
Latest Action

Senator Keyeski added as a cosponsor

Mar 30, 2026

Summary

The bill creates a new statute that bars grocery retailers from using personalized algorithms to set prices on essential items unless a clear disclosure is shown. It also prohibits price discrimination based on protected characteristics and the purchase of consumer data for pricing. Violations can result in forfeiture penalties and allow the state to sue, while private parties may also bring civil actions.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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