Docket Room
SB 615·VA·senate

Consumer Data Protection Act; online device pricing, prohibition.

In CommitteeFiled Jan 14, 2026
Sponsor: Pekarsky
Latest Action

Continued from last session

Jul 21, 2026

Summary

The bill bars any online retailer or service that controls or processes a transaction from using a consumer’s device characteristics, installed software, or exact geolocation to determine the price offered. It applies to all businesses that generate prices through a consumer’s online device, with certain exemptions. The goal is to stop price discrimination that relies on detailed device data.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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