SB 615·VA·senate
Consumer Data Protection Act; online device pricing, prohibition.
In CommitteeFiled Jan 14, 2026
Sponsor: Pekarsky
Latest Action
Continued from last session
Jul 21, 2026
Summary
The bill bars businesses that handle personal data from basing a consumer’s price on the hardware condition, installed software, or exact geolocation of the consumer’s online device. It applies to any consumer purchase made online and includes several narrow exemptions. The goal is to stop price discrimination that relies on detailed device information.
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