Surveillance pricing; prohibited, civil penalties.

Summary

The bill adds a new rule that bars any supplier from pricing a good or service based on personal data gathered through cameras, sensors, tracking or other electronic surveillance. It defines the practice, calls it “surveillance pricing,” and lists limited situations where a price difference is allowed. Violations are treated as illegal under Virginia’s Consumer Protection Act and may trigger civil penalties.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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