Docket Room
SB 287·UT·senate

Targeted Advertising Tax

Signed into LawFiled Feb 10, 2026
Sponsor: Mike McKell (R)
Latest Action

Governor Signed

Mar 25, 2026

Summary

The bill adds a new tax on businesses that provide targeted ads in Utah and meet set revenue thresholds. Affected firms must calculate the tax on their Utah ad receipts, file an electronic return each year, and the revenue is placed in a dedicated state account. The State Tax Commission oversees collection and may retain an administrative charge of up to 1.5% of the tax revenue.

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