FailedFiled Jan 21, 2026
Sponsor: Stephanie Pitcher (D)
Latest Action
Senate/ filed
Mar 6, 2026
Summary
The bill creates an Algorithmic Pricing Act that forces any supplier who sets a price with an algorithm using a consumer's personal data to display a clear notice that the price was set by an algorithm. Loyalty, rewards or promotional discounts are exempt. The Division of Consumer Protection can impose fines up to $2,500 and pursue court actions to enforce the rule.
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