To prohibit individualized pricing, dynamic pricing, and pricing based on facial recognition technology at large retail food stores and their online platforms, and for other purposes.

Summary

The bill would make it illegal for big retail food stores and their online platforms to set prices based on an individual shopper’s identity, behavior, or facial‑recognition data. It targets large grocery retailers and aims to stop price discrimination and protect consumer privacy. By prohibiting these practices, the measure seeks to ensure that all shoppers pay the same price for the same product.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

Topics

Share