Consumer Protection - As introduced, prohibits an entity from setting the price of a specific good or service using personalized algorithmic pricing; designates a violation as an unfair or deceptive act or practice affecting trade or commerce in violation of the Tennessee Consumer Protection Act of 1977. - Amends TCA Title 29; Title 45; Title 47 and Title 66.
Assigned to General Subcommittee of Senate Commerce and Labor Committee
Summary
The bill bans any business from setting the price of a good or service for a Tennessee consumer by using an algorithm that relies on personal data. It treats such pricing as an unfair or deceptive practice under the state Consumer Protection Act, with several exemptions for insurance, certain financial institutions, banks, and subscription‑based pricing. The measure aims to protect shoppers from price discrimination based on their personal information.
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