Consumer Protection - As introduced, prohibits an entity from setting the price of a specific good or service using personalized algorithmic pricing; designates a violation as an unfair or deceptive act or practice affecting trade or commerce in violation of the Tennessee Consumer Protection Act of 1977. - Amends TCA Title 29; Title 45; Title 47 and Title 66.

Summary

The bill bans any entity from applying personalized algorithmic pricing—dynamic prices set by an algorithm that uses a consumer’s personal data—to goods or services sold to Tennessee residents. It exempts insurers, certain financial institutions, banks, and subscription‑based pricing that is lower than the contract rate. Violations are treated as unfair or deceptive practices under the state’s Consumer Protection Act.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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