regulate how broadband internet access service providers use customer data.

Summary

The bill would bar South Dakota broadband internet providers from using, disclosing, selling, or allowing access to a customer's personal information unless the customer gives clear, revocable opt‑in consent, with specific exceptions for service delivery, legal compliance, and emergencies. It also limits how long data can be kept, mandates easy opt‑out for marketing uses, permits creation of anonymized aggregate data sets, and obligates providers to protect data with reasonable security measures. The measure failed after being deferred to the 41st legislative day.

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