Docket Room
HB 3959·OK·house

Technology; Protecting Consumers and Jobs from Predatory Pricing Act; personalized algorithmic pricing; consumer data; food retailers; effective date.

In CommitteeFiled Feb 2, 2026
Sponsor: Munson
Latest Action

Referred to Business

Feb 4, 2026

Summary

The bill stops big grocery stores from setting prices based on a shopper’s personal data and from using digital shelf labels to show those prices. It forces any price set by an algorithm to be clearly disclosed, bans the collection of minors’ data for pricing, and forbids using protected‑class information to set different prices. The goal is to protect consumers from hidden, data‑driven price discrimination.

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