Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices
SUBSTITUTED BY S2539C
Summary
The bill requires any store that tracks shoppers with phones, cameras or other devices, or that collects biometric information, to display plain‑language warnings at each entrance. The signs must explain what is being tracked or collected, how it is used, and how customers can opt out if possible. Violations carry escalating civil fines, but security‑only cameras are exempt.
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