Docket Room.
LB 1006·NE·both

Adopt the Protecting Consumers and Jobs from Predatory Pricing Act

FailedFiled Jan 13, 2026
Sponsor: Guereca
Latest Action

Indefinitely postponed

Apr 17, 2026

Summary

The bill would stop companies from using algorithms that rely on a consumer’s personal or protected‑class data to set individualized prices. It also bans electronic shelf‑label displays in grocery stores larger than 10,000 square feet and requires clear disclosure if any personalized pricing is used. Violations could be sued by the attorney general with penalties up to $7,500 per offense.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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