Surveillance-based price setting prohibited.

Summary

The bill bans any price that is customized for a shopper using facial‑recognition, biometric or other surveillance information. It also requires clear signage for any facial‑recognition use, limits electronic shelf‑label changes, and sets strict rules for collecting biometric data. Retail food stores would still be able to offer legitimate discounts that are based on publicly disclosed eligibility criteria.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

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