Trade: business regulation; use of an individual's name, likeness, voice, or image for purposes of trade; prohibit under certain circumstances. Creates new act.
bill electronically reproduced 06/30/2026
Summary
The bill establishes a new law that makes it illegal to use an individual's name, likeness, voice, or image for commercial purposes when specific conditions are met. It would affect businesses and advertisers that rely on personal attributes in their products or marketing. The measure aims to protect individuals from unauthorized exploitation of their identity in trade.
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