AN ACT TO AMEND TITLE 6 OF THE DELAWARE CODE RELATING TO CONSUMER PROTECTION AND SURVEILLANCE BASED PRICING DISCRIMINATION.
Amendment HA 2 to HS 1 - Introduced and Placed With Bill
Summary
The bill makes it illegal for businesses to use automated systems that set individual prices using data collected from a consumer’s online activity, biometrics, or other surveillance sources. It applies to all sales and leases of merchandise, but allows discounts that are based on clear, objective criteria like military or student status, or uniform loyalty‑program discounts. Violations can be sued in court for damages, including treble damages for willful conduct.
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