AN ACT TO AMEND TITLE 6 OF THE DELAWARE CODE RELATING TO CONSUMER PROTECTION AND SURVEILLANCE BASED PRICING DISCRIMINATION.

Summary

The bill makes it illegal for businesses to use automated systems that set individual prices using data collected from a consumer’s online activity, biometrics, or other surveillance sources. It applies to all sales and leases of merchandise, but allows discounts that are based on clear, objective criteria like military or student status, or uniform loyalty‑program discounts. Violations can be sued in court for damages, including treble damages for willful conduct.

AI-generated summary — may be incomplete or inaccurate. Verify against the official bill text.

Topics

Share