tourism improvement areas; municipalities; counties

Summary

The law lets Arizona cities, towns, and counties establish tourism improvement areas (TIAs) after a petition by at least two lodging owners. A modest assessment – up to $5 per room per night or 5 % of room revenue – is collected from participating lodging businesses to pay for advertising, promotion, and business‑recruitment activities. The measure aims to boost tourism and related economic activity without using general‑government funds.

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