An Act relating to the privacy of consumer personal information; establishing the Consumer Personal Information Privacy Act; establishing data broker registration requirements; relating to social security numbers; making certain violations unfair or deceptive trade practices; and providing for an effective date.
(H) REFERRED TO FINANCE
Summary
The bill establishes the Consumer Personal Information Privacy Act, which obligates companies to tell shoppers what personal data they collect and why, and gives shoppers the right to access, delete, or block the sale of that data. It also creates a state‑run registry for data‑broker companies and sets tighter rules on when a person can share a consumer’s Social Security number. The goal is to give Alaskans more control over their personal information and protect it from misuse.
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